OSCAR MAYER TEST MARKETING HOT DOG ICE CREAM SANDWICHES

Oscar Mayer, a meat-focused brand that’s not afraid of bizarre advertising stunts like renting out the Wienermobile as an Airbnb, is making a for-real hot dog-flavored ice cream sandwich.

You’re probably either pondering this with a deep “hmm” or you’re retching right now. Oscar Mayer tweeted about the cold treat’s existence on Thursday, calling it the “Ice Dog Sandwich.”

It appears the Ice Dog Sandwich will make the rounds in New York City the week of August 12. Oscar Mayer said fans should keep an eye and ear out for a specially outfitted Wienermobile, which will double as the world’s weirdest ice cream truck. Samples will be free. FULL STORY HERE