Tennessee officials have signed a five-year, $60 million contract with a Kansas City, Missouri firm to produce the “Made in Tennessee” tourism campaign.

The marketing agency VML, which has opened a Nashville office, produced two 30-second TV commercials promoting getting outdoors in Tennessee.

The ads feature with dramatic waterfalls, green rolling hills and horseback-riding amid a forest scene.

The ads will play in about a dozen markets around the country.

Some are questioning why would the state hire an out-of-state firm to produce ads promoting ‘Made In Tennessee’.