Starting next month, major U.S. cigarette companies will publish a series of statements about the health risks of smoking.
The court-ordered “corrective statements” will run on television and in newspapers as part of an agreement in a 1999 lawsuit brought by the federal government that accused cigarette makers of deceiving the public.
The statements will include: “Smoking is highly addictive” and “Smoking kills, on average, 1,200 Americans every day.”
Altria Group Inc., the Richmond-based parent company of cigarette-maker Philip Morris USA – will jointly run the ads with its competitor, Reynolds American Inc., and several other companies.
Altria told the Richmond Times-Dispatch that the tobacco manufacturers had reached an agreement with the U.S. Department of Justice on the timing of the statements.
In a press release, Altria said it is working to develop less risky tobacco products.